SECURE YOUR WEBSITE WITH HTTPS

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However, avoid modifying existing URLs. Even if you keep the content, a new URL is like a new page for Google. A URL that has just been created is a URL that has just been born and therefore has no credibility with Google. Additionally, changing URLs can cause 404 errors and harm user experience and your SEO. Ideally, you should choose the right URL when designing your website . 2.10. CREATE A SITEMAP.XML FILE A sitemap.xml is a real map of your site for search engines. Besides, sitemap means “site map” in English. It lists all the pages on your site and facilitates their discovery and indexing by search engines. Without a sitemap.xml, some pages on your site could go unnoticed. You can create a sitemap.xml file using several online tools.

Once created, the best thing to do is submit it to Google Search Console, to help Google understand the structure of your site. The advantage of a sitemap.xml file is that it is generally dynamic. In this case, Google will be notified of each new page or article you add to your website. 2.11. OPTIMIZE YOUR WEBSITE SPEED. The loading speed of your site has a direct impact on the user experience and therefore Phone Number List  on your positioning in search engine results. It is also part of the positioning criteria of a website. A slow-loading site can frustrate users, who will be tempted to leave your site, increasing your bounce rate and sending a signal to search engines that your site is low quality.



To improve the speed of your website , use tools like Google PageSpeed ​​Insights. They will allow you to test the speed of your site and identify the elements that are slowing it down, in order to make the necessary changes. 2.12. MAKE SURE YOUR SITE IS MOBILE FRIENDLY Today, it is imperative that your website is both desktop and mobile friendly. Indeed, Google uses mobile-first indexing, which means that it is the mobile version of your site that is taken into account for ranking in search results. So make sure that your site is responsive , that is to say that it adapts to all types of screens, to offer an optimal user experience on all devices. 2.13. SECURE YOUR WEBSITE WITH HTTPS Switching to HTTPS has become a necessity for all websites. Google actually favors secure sites in its rankings.