Test keywords that include the term Black Friday

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Posting ads on both platforms ensures that your offers are visible, whether someone is actively searching for a product on sale or discovering it for the first time. To generate as much income as possible and keep costs low, we recommend the following suggestions when implementing ads: Promotion through Google Ads Create promotion extensions . Through them you can include in the ad a product or a category of products for which you have monetary or percentage discounts.


You can also specify if the offer is valid only for orders over a certain value and you can set the period during which the discount is valid; Create sitelinks extensions . If you have most of your discounted products on a page created specifically for them, then you Phone Number Data can use a sitelink to promote and highlight them. These sitelinks appear as mini-ads below the main ad and lead to the page you want; Create Smart Shopping campaigns . This type of campaign will show your products in the special area dedicated to shopping ads, which will be the first result on the page.




The better the bid price of your product, the more likely it is to be displayed first;  and see how they perform. Depending on how people search, it could be profitable, but if you notice that you have too high costs then you have to remove it because people are just getting information and not in the purchasing stage (yet); In your brand campaign, create an ad or edit your ads so that people searching for you know you're running a Black Friday sale. If you can, specify which products the discounts are for and direct users to the page where you have all the offers (if it exists); Create remarketing audiences to test . Through them you can show ads to those who have already been to your site and know you.