Geofencing is a potent tool that

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Beyond the Hype: Is Geofencing the Right Strategy for Your Brand? October th, by Jenna Movahed Key Insights While geofencing offers the unique advantage of targeting potential customers within a specific geographic range, it doesn’t guarantee ROI. Geofencing holds the potential to drive impactful results by targeting specific geographic locations, but its effectiveness varies based on a brand’s goals and audience.


Geofencing is a potent tool that works best in conjunction Israel Mobile Number List with a broader marketing strategy — a strategy that incorporates multiple forms of online advertising and keeps the audience at the center. Marketers around the globe are touting geofencing as the new golden child of online advertising. While geofencing’s ability to target potential customers in a specific geographic radius makes it a worthwhile tool, it’s not a magic wand you can use to guarantee ROI.





The strategy behind its use is more important than any tool. Targeting the right audience is the most critical tactic to pursue, whether that includes geofencing or traditional PPC ads. In this blog post, we will go beyond the hype and help you determine when to use geofencing ads. Geofencing Strategy How Do Geofencing Ad Campaigns Work? Patented in by American inventor Michael Dimino, geofencing allows businesses to advertise directly to mobile users within a targeted geographic radius. Since then, the success of geofencing has become evident.