Strategies for Building Customer Loyalty in a Competitive Market

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Consumers do not always listen to advertisements, and the viral spread of advertising does not happen spontaneously: in order for an advertising video to “go to the people,” you need to take certain key steps, which we will discuss in the review.moreover, brands cannot rely solely on early adopters to promote their products. Berger believes that the value of the message itself, whether it's about a product or an idea, has a huge impact on virality. Naturally, as one of the best books on marketing, “contagious.


How products and ideas go popular not only Belize Mobile Number List explains what not to do, but also provides direct guidance and advice that will allow you to create a viral campaign to promote your brand.main conclusionsyou will find more detailed information in jonah berger's book contagious , but in our review we will provide only brief excerpts from this textbook on viral marketing. According to the author, there are six key principles or steps (stepps) that lead to products or ideas being talked about:social currency . People often perceive pets as extensions of themselves, which jonah berger believes explains the popularity of cat videos.

People post videos of cute kittens playing online because they want to increase their own attractiveness.triggers . Any information that needs to be “released to the people” must be memorable and associated with something that people already think about very often. In his blog, berger cites rebecca black's song "friday" as an example of this concept . Despite the fact that most listeners did not like the song at all, by the end of the work week its name was among the most popular requests on youtube.