I'll tell you the bad news right away: with Server-Side tracking, the GDPR and respect for your users' privacy do not magically disappear . You will still have to respect the GDPR rules and always ask for consent for tracking and profiling from those who browse your site.Server side, is it worth it? and when to implement it?From a purely marketing point of view the answer, obviously, is yes !
Yes, implementing Server-Side tracking is convenient and, if done well, can Bolivia WhatsApp Number help you greatly reduce conversion costs , the number of conversions itself and the collection of quality data .Unfortunately, however, good things are not always free. Yes, having Server-Side tracking comes at a cost .In order to implement Server-Side tracking you need to have access to a server space . and this can vary depending on the size of your project and the type of performance .Keep in mind that these are usually as -a-service rates that work based on the number of requests made .Basically, the danger is that with the slightest error in setting the server space you could find yourself having to pay very high prices.
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server side trackingAt the moment there are two main solutions to proceed with the creation of a server tracking structure:If you have a very large technical background and a significant budget : you can create your server space directly on Google Cloud or on AWS.If, however, you have superpowers from a technical point of view and are not afraid of the uncertain: you can create a proprietary server and set it up in the most appropriate way based on your needs.
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