If you are in the B2C market

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Therefore, they must also be taken into account when developing the buyer persona. In other words, do not look for ready-to-use personas. Instead, build your own based on the specifics of your audience and of your business. Having said that, there is a way to categorize buyer personas. First, you should know that there is a big difference between B2B and B2C customers, so personas for these two business modalities have some details that differentiate them.

B2C personas, you are dealing with the final buyer of a product or service. In other words, your Cambodia WhatsApp Number Data  consumer wants to satisfy their own needs and desires. B2B personas B2B transactions involve buyers who not only have individual characteristics but also carry the needs and conditions of the companies that employ them. In this way, B2B personas might be considered a bit more complex. They blend the particularities of the types of businesses that might be interested in your solutions with the individual traits of the people responsible for closing deals.





What Is a “Negative” Buyer Persona? A buyer persona is designed to be a depiction of what you believe your ideal customer looks like. A negative buyer persona, on the other hand, is a representation of what you do not want your ideal customer to be. For instance, a negative buyer persona may include people who are within a lower income bracket and are unlikely to afford your product. It may also include prospective customers who are simply too expensive to acquire.