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Prospecting forms? In this case, since it is something very "Necessary" for the company since it covers an urgent problem, you can ask for more data than you would with a prospecting in a mass market where there is much more competition. The data that is usually requested are: name email – to follow up with them through email marketing. Telephone – to call them. Address – to track them through postal mail. Position in the company – to segment it and know if you have a purchasing decision. Company sector – to segment it. Number of employees – to qualify the company and see how much they could spend at your company. Country as products or services are very focused on companies, everything changes radically. You can request any data you want since the need is what rules. Here I leave you an example of a prospecting form for a white paper within the construction sector. As you can see, the appearance is somewhat different from what a mass prospecting magnet would be. Very professional and not at all "Selling smoke." what is a white paper white pape.
White paper is in magazines. It is one of my favorite strategies. Many companies promote their products or services in magazines. That is usually a mistake. Don't promote products or your services, promote your prospecting magnet. Clients will pour in, I assure you. If you only focus on promoting your products and forget the real problems of your client, they will not listen to you. Your mind goes into off mode. Another way to promote your Whatsapp Number List white paper is through linkedin . This is a professional network so it is the perfect place to attract people with hiring and purchasing capabilities. Remember in your prospecting form, do not ask for data for the sake of asking for it. Analyze what data you need to: qualify it, segment it, track it and contact it. Don't ask for the sake of asking, the only thing you will achieve is ruin conversions from visits to prospects. Conclusions and recommendations in my experience all elements count in marketing.
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For me there is nothing that comes out of a company that should not be 100% aligned with your marketing. From a price list, a catalogue, a white paper, a business card. Everything must be focused to attract prospects and traffic to your website. I hope it is clear to you what a white paper is . I recommend that if you sell to companies, you start thinking about creating your own white paper focused on an urgent problem in your market. The sooner you do it the better. Furthermore, in the hispanic market this is hardly done so you can get ahead of the rest of your competition. It is ideal and full of opportunities for consulting businesses. Nobody knows the needs of your market like you, so look for a good professional to create the strategy for you and with your knowledge create one that adds a lot of value. So now you know, sit down, take out paper and pencil and start creating your great prospecting magnet with your white paper.Dear consultant, do you have problems differentiating yourself from the thousands of consultants like you who promote their services on the internet? If so, you may not have a unique value proposition that gives you visibility and positions you as an authority in your market.
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