How does Integrated Marketing work?

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Integrated Marketing works with the alignment of Digital Marketing strategies. This is to continue with the customer's purchasing journey, ensuring that they are supported at all stages.


Therefore, we are talking about conc Chinese Overseas Asia Number Data epts that act in different ways, but that seek the same objective: creating a differentiated shopping experience.

This way, the consumer feels that they are being served by a person, and not by a machine, from beginning to end.

The integration of current communication channels and personalization of marketing campaigns also promote a feeling of exclusivity. Something essential for creating trusting connections with potential customers.

Discover other tools and strategies that are used in Integrated Marketing to improve consumers’ shopping experience:

Content marketing: with content marketing, seek to produce relevant materials within the segment;
Organic traffic: invest in attracting leads with organic traffic . In other words, without the need to invest in paid advertisements. In this case, tools are used that attract clicks and customers in a “spontaneous” way;
Lead qualification : qualify leads according to interaction throughout the funnel, such as providing materials in exchange for emails, newsletter registrations, among others;
Customer Experience: use Customer Experience to guarantee a unique and easy experience for the customer on the main communication channels and e-commerce sites;
SEO: apply the SEO strategy to improve the website 's ranking in search engines through keywords selected according to the niche;
Technology: all technology is used to improve the visualization of websites and pages, insert backlinks, among others. Therefore, invest in innovation;
Omnichannel: with Omnichannel, integrate several online and offline communication channels that work together to improve the customer experience.
Advantages of Integrated Marketing
When using Integrated Marketing in your business, there is an overvaluation of the customer's contact with the brand . This happens at each stage of the sales funnel it goes through.

This is exactly the objective, as people like to feel that they are being valued and recognized , especially when making a purchase.

See other advantages of adopting Integrated Marketing in your company:



Strengthening the brand to customers
By acting with efficient strategies that fulfill their role, the brand demonstrates its authority in the market.

When this occurs, it generates an affective memory in the customer, who is able to link various products and topics to the brand.

In other words, Integrated Marketing directly helps a company’s reputation in a positive way.

The relationship built is essential for this customer to also become a recurring one and not just an isolated sale.