The best tools to promote a business's summer sales

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Here's how to promote summer sales and increase your store's sales The summer sales period is one of the most important for any type of commercial activity, whether it is e-commerce or physical stores. To avoid making mistakes and be able to better manage communication, which plays a key role in this process, it is therefore necessary to carefully plan and organize every detail of the advertising campaign. Promoting summer sales , in fact, is not at all simple, especially if you want to do it in a less conventional and more engaging way. So here is some useful advice on which tools to choose to make your campaign effective. Why is it important to promote sales? The sales, both winter and summer, represent a great opportunity for entrepreneurs. Stores, both traditional and digital, are often taken by storm, but considering the high competition, it is advisable to " make yourself heard" by your customers and potential customers , making them aware of the start and end days of the promotions, of any pre -sale, the discount percentage which may change over time and the items selected.


An example: in this period clothing stores present preview items for the autumn/winter Estonia Phone Number List season, so it is good to give them the right emphasis, taking advantage of the large turnout in the store and/or online, using both traditional and digital advertising, taking advantage the communication channels that we will see better later. 3 tools to promote summer sales effectively If physical stores have to work to create eye-catching shop windows, e-commerce stores instead have to take care of the homepage and advertisements to communicate the start of summer sales and active promotions. In any case, it is necessary to define an ad hoc communication strategy, focused on different media, to ensure that you reach more than a broad audience, but the right one, i.e. the reference target . Fortunately, today it is possible to put into practice targeted and tailored communication , offering a quality and pleasant experience, obtaining more chances of conversion. The most suitable direct communication tools for promoting summer sales are: SMS . Customers love receiving coupons, discount codes and promotions directly on their smartphone. SMS, in fact, are incisive, rapid and immediate, therefore perfect for communicating in real time: those who read the message (the opening rate is very close to 100%!) and perhaps are already shopping in the centre, or connected, he could take advantage of it right away. Furthermore, the SMS may contain the link to landing pages or pages of the site where you can directly consult the offers.




E-mail. They are essential for communicating the start of sales because they allow you to reach both prospects and clients, creating engagement. In fact, in addition to text, they can include images, links to landing pages, videos and captivating calls to action. Newsletter. They represent the main tool for promoting summer sales with the most loyal customers, or in any case those who have shown trust in the brand by signing up. In fact, although the nature of newsletters is not purely promotional, it is one of the marketing tools for advertising, because it allows you to communicate constantly, creating trust and a lasting relationship. Obviously, to these very immediate and direct tools, several others can be added that can act as support, such as the aforementioned landing pages, blog articles, ADSs and so on. Promote sales and communicate directly with Ermes Pro! To promote summer sales effectively , but in general communicate with your contacts, you certainly need a professional marketing platform like Ermes Pro which offers you the possibility of creating contact lists, segmenting, automating and scheduling contacts.