Although you may initially be dazzled

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Optimizing SEM pay per click ads could drive you crazy As I stated a while ago, it may seem that investing in SEM pay per click and running a campaign of this type is much simpler than doing SEO positioning, but this is not entirely true. When creating a pay-per-click SEM strategy, many people feel frustrated and seem to go crazy because they don't know how to optimize their ads and get results . The truth is that it takes time to do it right and, without having the basic experience necessary to optimize SEM pay per click advertising, it is practically impossible not to waste money .


In fact, I have seen how some inexperienced people quickly evaporate their Anguilla Email List budget because they do not have control of their ads and bets. Spending more than planned is a typical scenario when investing in SEM pay per click and there is no experience in it. 2.2.2) Money runs out, traffic ends The SEM PPC is like Cinderella, which loses its magic at midnight. In this case, the magic ends when the budget dedicated to SEM PPC runs out . by the amount of traffic you get just by starting your advertising campaign in the web search engine, you must be clear that this is only momentary as long as you continue increasing the available budget, unless you have the possibility of injecting money into SEM pay per click periodically, which is not always viable or profitable for a company.




Finishing the topic of the differences between SEO and SEM, allow me to share with you an infographic that summarizes it perfectly: Back to top 3) Invest in web positioning or pay-per-click SEM? Now that I have explained the most positive and negative scenarios of web positioning and SEM PPC, you are surely confused about when to select SEO or SEM, but I am leaving you with more information so that you can make the correct decision. Numbers don't lie and if someone wants to measure the performance of their website or any advertising campaign, they must know how to read and also interpret the results.