3 tips for getting it right when promoting your discount club

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Having your own loyalty club is a big step towards showing your customers that you care about them. However, for the club to be as successful as expected, it is essential that its consumers know about its existence. So, how can you promote your discount club in an assertive way that brings good results for your brand? It is to help you in this mission that we have prepared this material. Follow along! How to promote your discount club? First of all, let's just reinforce how important it can be for your brand to have your own discount club. According to data from the Brazilian Association of Companies in the Loyalty Market (Abemf), the number of registrations in loyalty programs in Brazil grew 9.

4% in the second quarter of 2019 when compared to the same period in 2018. The research also revealed that companies that have these programs registered a 17% increase in revenue in this period, moving R$1.9 million in the second quarter of 2019 against R$1.6 million in the second quarter of 2018. This data shows us that: There are more and more ws data  consumers interested in being part of an exclusive discount club; Companies that offer these benefits have seen an increase in revenue and are more up to date, following market trends. In other words: the discount club is a strategy appreciated by both customers and brands. Having gained greater knowledge of this, it's time to know how to promote your discount club in the best possible way. 3 tips for promoting your discount club 1.



Use your channels (digital and traditional) masterfully As digital channels are broad, we will separate them into topics: How to promote your discount club on social media? To publicize your discount club, remember to talk about it regularly on your social networks , ensuring that this information is always remembered by your consumers. In addition to making more institutional posts explaining how your discount club works and the advantages it offers to your customers – such as immediate discounts on certain products – you can promote merchandise from your store and signal: “For customers of our Discount Club, this product costs so many reais for so many reais” This shows, in a practical, concrete and direct way, the advantage of customers signing up to your Club.

How to publicize your discount club via direct media? In addition to social media, you can not only, but should, promote your discount club via other more direct communication channels, such as SMS, email and push notification, for example. These channels provide assertive direct communication with your customer, making this contact more personal. How to promote your discount club in other online media? Furthermore, you can set aside a space on your website or hotsite to promote your discount club and explain more fully how it works, what the benefits are for registered customers, what steps the consumer must follow to register. , between others.