The importance of referral traffic

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Have you heard about referral traffic? Do you know how this acquisition channel can contribute to the positioning of your website? How important should I give this indicator? What actions should I take to improve this number? There are many questions, but here are some answers. Referral traffic Within digital marketing indicators, referral traffic consists of a metric of acquisition channels, that is, a group of indicators that demonstrate through which channel visitors arrive at your website. Within this group, in addition to referral traffic, we have access via email, social networks, paid media, display and organic access. This metric helps us identify the participation of each channel in attracting visitors to your website. While some of the channels are under your domain, the referral traffic comes from third-party sites.


The way search engines perceive this phone number data information, this indicator is seen as a recommendation from third-party sites regarding the content of your site. As it is a recommendation”, this type of access is viewed favorably and counts points in the ranking of your company’s positioning on Google. This indicator also reflects an increase in your website’s authority. For this reason, this indicator must be monitored and actions must be taken to boost it. To this end, your relationship counts a lot. Invest in strategic alliances to increase referral traffic One of the things that we must understand about digital marketing strategies is that it is a reflection of the company's global strategy, therefore strategic alliances are relevant for the implementation of some digital marketing actions, among these actions we can mention.



Co-marketing: this option aligns non-competing companies, but which communicate with the same audience, this type of alliance can culminate in the joint production of rich content, webinars, market research, among others, to be made available to the companies' channels involved in the action and thus expand its reach, reaching a new audience. In this process, it is also possible to use the authority of a brand with the purpose of promoting or introducing a new brand in a different region or market. Guest Post: producing content as a guest author on third-party blogs, such as on a portal for example, can contribute to the process of inserting links that lead to your website. Sharing on social networks.