Online courses in E-marketing

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Viral marketing - involves creating humorous or extremely fascinating messages that are designed so that they can be easily transmitted to other people. The mechanism of spreading these messages resembles the replication of viruses that attack living cells.

An example of viral marketing is the campaign prepared by the Old Spice brand. The company created a series of humorous ads featuring actor Isaiah Mustafa. Thanks to this campaign, the company not only recorded an increase in sales but also gained new, younger customers.


Evangelist marketing is an advanced type of word-of-mouth marketing, focusing Whatsapp Number List  Brand blogging is the practice of running a blog and providing valuable information through it to people who are potential customers of the brand. It uses the potential of blogging to build relationships with customers, strengthen their brand loyalty and strengthen the brand's image as a source of knowledge and inspiration.

Community marketing is a way of promoting a company that involves creating a space for people who are interested in what the brand has to offer. As part of this strategy, the company creates a small community (eg a Facebook group or an internet forum) where it talks to its members about the brand's products and listens to their opinions and experiences. By actively interacting with this community, the company can better understand their needs, build relationships with them and gain valuable feedback that helps improve its offer.

Product seeding is a marketing activity that involves providing samples of your product to influential people, the so-called "opinion leaders" (eg influencers, celebrities) who may start a rumor about him. The goal is to inspire these people to test the product and share their positive opinion or experiences about it. As a result, positive reviews and opinions from these influential figures can help increase interest in the product and reach a wider group of potential customers.