Advantages and disadvantages of WhatsApp Marketing

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Risk of customer irritation. Frequent or irrelevant messages can cause negative reactions and audience churn.

Regulations and restrictions: In some countries, SMS campaigns require customers to consent to receive messages, which limits their reach.

SMS vs. Messengers: What to Choose
The choice of channel depends on Qatar WhatsApp Number Database the mailing goals, audience and message format. It is important to consider Internet access, customer engagement level and budget. WhatsApp Marketing are suitable for guaranteed delivery and quick information, and messengers provide more communication formats and visual content.

You need to notify the client urgently. For example, about the order status, schedule changes or booking confirmation.
The audience does not have constant access to the Internet. This is relevant for regions and age groups where smartphones are less common.
The message must be guaranteed to be delivered. WhatsApp Marketing works independently of applications or platform algorithms, and gets through even with a weak signal.
Choose messengers if:



Interactivity is important. In a messenger newsletter, the client can immediately ask a question, place an order or leave a review.
It is important to use multimedia content in the message. Messengers are suitable for sending pictures, videos and buttons for visiting the site.
The audience actively uses messengers. If customers prefer WhatsApp or Telegram , this channel becomes an organic choice.
Test both channels to understand where your audience responds best and achieve better results. Read our article on the popularity of messengers if you are just choosing a channel.