Look Into its Integration into your Tech Stack

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YouTube is still the most popular video platform globally, but 2022 was the year that TikTok surpassed Netflix in popularity among American users under 35.


Why is this happening? TikTok's robust algorithm lets Phone Number List users find information catered to their tastes and interests, and it’s also rising as a search engine.

This one-stop shop for content has become the world’s most downloaded app among audiences from 18 to 24 years old and has over one billion monthly users globally.

The opportunity to thrive on TikTok is still in the air for most marketers since only 5% are using it as part of their social media strategy. Take your time to learn about TikTok and find out how you could use the platform to connect with a highly engaged community:

Discover what works and what doesn’t. To create content for TikTok, you’ll need to understand what’s trending and how other brands use trends to build an audience.
Build a network of content creators. Besides creating your content, start partnering with creators that are already popular to boost your strategy.




Create ‘sticky’ and organic content. This means creating content that is exciting and useful for users. The goal is to keep users on the platform and keep them watching.
Glow Recipe, for example, shared this 5-second TikTok challenge and users had to rewatch to find them; after a few hours, the video showed great engagement.