The buzz around big data is nothing new Most marketers

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Entrepreneurs know how to collect, process and use internal company data to improve business results.

But when it comes to your competitors, data sources can be harder to find.

Competitive research and analysis is at the heart of any successful business strategy, and external data on competitors is an invaluable resource when seeking competitive advantage. And in the online world, where competitor exploration is the only way to beat the competition, clickstream data is key.

You may have heard the term “clickstream data” before. Some Country Email List digital marketing suites proudly claim to base their insights on this source.

We want to emphasize the word some, here, since clickstream data is expensive and must be processed properly to provide useful information. So there are not many platforms that offer this type of data.

In this short post, we'll define clickstream data, show how brands with a digital presence benefit from it, and reveal how Semrush .Trends integrates clickstream data into its toolkit to provide powerful competitive insights.

What is Clickstream data?

If a digital marketer had the opportunity to choose a superpower, chances are they would choose X-ray vision for Analytics. Imagine the insights you could gain by accessing your competitors' website data .

With data on your competitors' user behavior, interests, and engagement with the content your rival publishes, you could optimize your site and adapt your marketing strategy, reaching a larger, more engaged audience and increasing conversions .