10 foolproof techniques to build customer loyalty

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Building customer loyalty is one of the most important objectives for any type of business, in any niche or sales channel, whether it is a retail store, an industry, a digital business, etc. This is because, as we will present in this content, the cost of acquiring customers is significantly higher than the cost of keeping active customers who have already purchased from you. However, it is important to recognize that knowing how to retain customers is not enough. This strategy requires constant and consistent work. In the end, even if you maintain a trusting relationship with your customers, a single mistake can be serious for your chances of retention. Why is it important to build customer loyalty? There are several statistics that show how customer loyalty is a really important and profitable strategy for businesses. The North American website Annex Cloud gathered several studies on this and found that: A customerue to lack of quality in the ;service The cost of acquiring new buyers is at least 5 times more expensive than the cost related to customer retention; On average, just 20% of all a company's customers represent 80% of your revenue; Despite its tremendous importance and impact, only ⅔ of companies prioritize customer loyalty.

Given these statistics, it's easy to understand the importance of investing in your relationship with your consumers and doing everything you can to keep them active. But, in the end, how to retain customers? Learn 10 foolproof techniques and strategies that you can implement in your business to boost your results and increase the number of recurring sales.  Know your target audience in depth It may seem obvious, but the truth is that if you do not know your target audience in depth, it will be very difficult to guarantee that the rest Strategies and techniques aimed at retention will work. Therefore, the  Job Function Email List first step is to study your consumers, identify their preferences, challenges, as well as evaluate which are their preferred sales and service channels and in which channels they consume the most information, such as social networks, email, television, among others. media. Consider determining the buyer persona of your business so that you have a s of retention, and you probably already knew it. At the end of the day, what kind of consumer will become loyal to a brand that doesn't provide quality and excellence in customer service? Especially when the competition is always looking to present differentials. Therefore, it is present in the main service channels that your customers use.



For example, through an online chat on your website or on social networks. And, be sure to optimize your service to offer excellent response time and delight customers through communication. Customer service is one of the pillars that support the relationship between your brand and your consumers, so don't neglect it and really invest to impress. Vector image of a happy customer 3. Offer a loyalty program One of the main strategies related to customer retention is to create and offer your own loyalty program. As their name indicates, these programs' main objective is to present differentials and add value to the negotiations and sales made. Below, we give you some types of loyalty programs that you can implement in your business: Points program in which customers can exchange them for gifts, products or even discounts in future negotiations; Discount coupons and special offers offered exclusively to loyal customers; Credit and debit cards that offer differential payment conditions, such as interest-free installments, etc.; Bonus on shipping value for loyal customers; Accumulated discounts for future purchases. Essentially, there are several ways to implement a loyalty program: it all depends on the profile of your target audience, as well as your market niche. Research what your competitors are already doing and find a way to innovate so you can stand out.