Revealing the concept of RX: the world's

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Revealing the concept of RX: the world's leading trade show organizer. Industry Mice is an industry that can generate substantial income for that country. The business of organizing various exhibitions is the catalyst for the MICE industry to reach its goals as quickly as possible. Because in addition to bringing entrepreneurs from around the world to negotiate trade, creating trading value. There is also the distribution of income to other related businesses, including accommodation, food, transportation, and tourism. for Thailand When talking about show organizing companies, you must think of "RX Tradex", one of the leaders in the show business in Thailand. Mr. Hugh M. Jones, Chief Executive Officer (CEO) of RX, the parent company of RX Tradex, said that a study by research company Research Dive on the global MICE industry found that .


The overall figure for the global MICE industry in 2020 is at one trillion US dollars. It has an WhatsApp Number List average growth rate of 5.9% per year and it is expected that during 2021 - 2028 the growth rate of the MICE industry will soar to 1.6 trillion US dollars. From the driving factors of collaboration between business partners and technology that makes coordination possible easily Asia Pacific region during the same time There will be an annual growth rate of approximately 7%, or a proportion of revenue of approximately five hundred billion dollars. from many supporting factors both the growth of public utility systems and the relaxation of various measures, including making visa applications more convenient and easier. Make traveling more convenient While China used to be a big market, even now it has not relaxed COVID measures. But it is expected that the country will be able to open up soon so that the country's economic growth will not be interrupted. As for the direction and future of the MICE industry in the global market and in Thailand, Mr. Hugh said that Thailand has been affected by the spread of COVID-19. No different from every country around the world. RX not only takes care of employees' health and drives the direction of work towards the digital world.




But from experience at RX's parent company which is Relex Company (RELX) has been working in the field of information and technology for a long time. It was found that various technologies can be applied to RX and many technologies have already been used, such as data collection technology. Including scanning data of people who come to see the event and business matching technology to be useful in recommending exhibitors that match their interests, etc. “Thailand is a safe country. And there are many other factors that promote Bangkok. It is suitable as a venue for holding various exhibitions and shows, which allows the MICE industry to grow. Like many other large cities that can market their shows well, such as Cannes, France, or Las Vegas, etc., it can be said that trade shows It is a factor that makes the MICE industry grow the fastest,” Mr. Hugh added.