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Message The message is the element that will create the link between the receiver and the sender. Advertising messages are graphic, written, auditory or audiovisual pieces that are responsible for transmitting information between the sender and the receiver. It is important to note that before generating a message it is important for the sender to find out what communication channel his target audience is on . This is so that they can be reached correctly. Types of advertising Due to its complexity, advertising can be divided into various types , which are focused on the consumption habits of the target audience.

This is because each advertising campaign that is developed has specific needs, messages and communication formats , which are intended to ensure that the results obtained have a significant impact on the advertising Phone Number List companies or individuals. Below we list the types of advertising that exist: Traditional or offline advertising As its name mentions, traditional advertising – also known as offline – is that which uses non-digital spaces to be carried out . Here advertising messages are broadcast through radio, television, newspapers, magazines, posters or billboards , and in general all that advertising space that - until now - is common in daily life and curiously does not require an internet connection.




Digital advertising As its name says, it is one that is carried out within digital spaces, such as websites, search engines, social networks, among others. Here, digital media are necessarily used to generate the content , that is, the advertising piece that will be announced. Likewise, the channels are completely digital, although that does not mean that they cannot be adapted to an offline broadcast channel, since that will depend on the marketing strategy you are carrying out. CTA of the Sal Sol success story Advertising examples: best-known campaigns There is no better way to expand a concept than through examples. Therefore, we list some examples of advertising campaigns so that you can take inspiration for your future marketing efforts.