7 steps to create a customer journey map

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This article explains how to create a customer journey map.As mentioned above, we will explain according to the Nile template, so please download the template from below before reading.Customer journey map free template downloadPlease read this article assuming that the products we handle are BtoB SaaS (a service that uses cloud-based software over the Internet).7 steps to create a customer journey mapSource: What is a customer journey map?


Introducing three benefits and effective ways to make itStep 1 Set up your persona phone number list The first thing to do is set up your persona. A persona is a typical customer model for your company's products and services. If you don't set personas, you won't have a clear picture of your customers, so you won't be able to predict what marketing measures will be effective. Your customer journey map will also be ambiguous, so set your personas carefully.First, set the following items and create a persona.7 persona setting items to create a customer imageBasic information (name, age)residenceOccupation (industry, title)incomeLifestyle (indoor/outdoor, etc.)Family structure (married/unmarried, family members living together, etc.)Frequently used stores and servicesIf you have existing customers, we recommend setting up personas based on that information. If you do not know the customer for a new product or service, you will need to set up a new one.





When setting up a new persona, be careful not to make the persona too specific.. If you create your persona in too much detail, you will limit the number of people it applies to, and it may end up being a fantasy that is far removed from reality. It doesn't matter if it's a little vague, so please think about the challenges this persona has when setting it up. Don't narrow your focus so much that you reach too few people.Here, I will proceed with the discussion assuming the following man as a persona.Persona set this time (example)Male in his 40sWorked at a food wholesale company (General Affairs Manager)I am worried that the DX transformation of my company and business partners is not progressing.I am looking for a web service that will help improve business efficiency (digitization of order processing).Regarding persona design, the following material explains in detail how to create it! Please check it out as well!