Many customers are interested in traveling to Tokyo

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New York, or Toronto, and they use this data to find out which destinations their magazine should feature. 2. Keds In 2012, Keds repositioned itself as a brand for teenage girls. Here’s how they used content to make this transition. i. Bravehearts campaign—inspiring women to “Be Brave” Keds believes that the “Keds girl” lives without limits. She is optimistic, kind, bold, and brave. She is focused on making a positive change in her community and wants her opinions to be heard.

Based on this consumer insight, Keds launched the fully integrated and customized Bahamas WhatsApp Number Bravehearts site on Tumblr. Posts tagged with BraveHeart included the goals and acts of bravery of their young customers. keds-bravehearts-content-marketing The site also features inspirational quotes and stylish lookbooks to inspire young women to take a leap, dare to dream, and live a life without limits. keds-inspiration-content-marketing ii. “Ladies First” – launched a conversation about female empowerment How do you celebrate women’s empowerment? Keds gathered insights from 10,000 countries to find out. It then created the “Ladies First” campaign to connect with the younger generation.



The brand posted images with inspirational quotes whose backdrops were created by female artists such as illustrator Priscilla Witte, surface artist and pattern designer Kendra Dandy, and street artist Paige Smith. The images starred Taylor Swift and were posted on social media, buses, and subways. keds-taylor-swift-ladies-first keds-ladies-first Image source: Adweek iii. Placed a shoppable Instagram feed on their website Instagram is a great place for young girls to show off their Keds. Girls love posting pictures of the Keds they wore while attending concerts, traveling, and hanging out with friends. Naturally, Keds decided to take advantage of the visual content that their