This type of advertising has created the attraction

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In this campaign, the Apple logo is an apple painted in rainbow colors, combined with the black and white colors of the photos to create a complete contrast with each other. What is brand essence? Apple's classic "Think Different" campaign This shows a clear message: “Think Different” – think differently.  and stimulated thought that Apple wants to convey to viewers. Build trust The nature of your brand must be authentic for customers to trust it and decide to "spend money" on your brand's products or services. You can win your customers' trust by keeping all your brand touchpoints consistent, ensuring your brand's essence is clear and prominent. Factors that evaluate a strong Brand Essence Unique.


Brand Essence is unique and helps the brand stand out from its competitors. Brand Telegram Number Data Essence helps brands create their own identity in the market. Intangible : The brand is not a tangible asset such as price or product features. Brand Essence is an intangible element. Customer Defined : The nature of the brand is shaped by the customer. The brand's job is just to orient customers. Meaningful : A meaningless Brand Essence is best not to have a Brand Essence. The brand essence represents the company's products and services , the value proposition of the brand. Consistent : The brand essence needs to be consistent in every touch-point of the brand with customers. Sustainable : The nature of the brand is not related to tangible elements such as the name or Logo, which can change over time. Brand Essence needs to be continuous and sustainable.




A brand will retain its Brand Essence even if it changes its brand identity. Scalable : Just because a brand is sustainable doesn't mean it can't expand and grow. Brand Essence always expands and adds depth as the business grows. Brand Essence example It's easy to remember the Tagline (slogan) or Logo of a favorite brand, but Brand Essence isn't always obvious. Outstanding examples of Brand Essence Outstanding examples of Brand Essence Dyson – “ Efficiency ” : Efficiency is the DNA of the Dyson brand. This brand offered the first bagless vacuum cleaner, creating a clear Brand Essence.