Duration of domain registration

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But what are they, exactly? Well, here is the complete list. Some are proven. Others are controversial. Still others are speculation by SEO nerds. But they are all there. And I recently updated this full list for 2023. Let's go. Domain factors 1. Domain Age: Many SEO specialists believe that Google naturally “trusts” older domains. However, Google's John Mueller said that "domain age is irrelevant." 2. The keyword appears in the top-level domain: The presence of a keyword in your domain name no longer gives you the same SEO advantage as before.

But it still acts as a relevance signal. 3.  A Google Azerbaijan WhatsApp Number patent states: Google logo Valuable (legitimate) domains are often paid for several years in advance, while pass-through (illegitimate) domains are rarely used for more than a year. Therefore, the expiration date of a domain can be used as a factor to predict the legitimacy of a domain. 4. Keyword in the subdomain: The Moz expert group believes that a keyword appearing in the subdomain can improve rankings. Keyword in subdomain 5. Domain History: A site with changing ownership or multiple abandonments can tell Google to "reset" the site's history, which removes links to the domain. Or, in some cases, a penalized estate may pass the penalty onto the new owner.



Exact Match Domains ​​​​​​​: Exact Match Domains (EMDs) likely have little to no direct SEO benefits. But if your EMD is a low-quality site, it is vulnerable to EMD update . 7. Public and Private Whois: Private whois information can be a sign of concealment. Google specialist Matt Cutts was quoted as saying that: Photo de Matt Cutts [...] When I checked their whois, they all said "whois privacy service". This is relatively unusual. [...] Having the whois privacy protection service enabled isn't necessarily.