Online shopping is becoming more

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May have created the best product or service in the world, but if you don't know consumer behavior, you will hardly be successful. The good news is that, although you do not have complete control over it, you can study it, analyze it and understand it so that you are able to implement accurate actions to convince the consumer to purchase. And this is essentially what we will talk about in this post. What is consumer behavior? ADVERTISEMENT Free and easy access to information in the Internet age has changed the way we consume. We have powerful search engines in our hands , working at full speed to offer us exactly what we are looking for. Algorithms analyze our preferences and needs to impact us with relevant ads.


Companies are present on social networks, enabling interaction between Chinese Australia Phone Number List brand and consumer. Online shopping is becoming more common thanks to the expansion of e-commerce ... And so I could go on with many more examples, but the fact is that the digital world has revolutionized consumption , and now it is up to companies to understand what impact this has on the behavior of today's buyer . To understand consumer behavior, brands must seek answers to the following questions: Who buys? Why do you buy? How do you buy it? When do you buy? Where do you shop? How much do you buy? How do you use it? And before you think that capturing such information is impossible, I can tell you that no, it is not! During this article, we will tell you how companies can answer all these questions.






The current consumer purchasing process The purchasing process, or as we call it in Marketing, the customer journey , is the journey that a consumer takes until reaching the decision to purchase a product or service . The purchase is not an isolated event, but rather it is an action that happens after going through various stages. We can define them in main ones: Learning and discovery At this stage, the consumer has interest in a topic, however, they do not yet know that they have a problem or need. Let's look at an example: María is a freelance designer and frequently consumes online content related to the wo