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Ability to build a number of remarketing audiences to cater to your desired strategy.TimeframeOne of my favored strategies is based on how recently the user visited your website. It’s very basic, but can be extremely effective because it can easily correlate to their level of intent and engagement towards your brand, and can also be tailored around your sales cycle.Facebook conversion tracking create timeframe audienceYou’ll want to have a healthy volume of traffic to do this in an effective manner. Luckily for us, we are able to segment for 30-, 60-, and 90-day remarketing segments based on the high volume of overall website traffic we receive.
If your daily volume of traffic is currently very low or you only set the pixel up recently, make the Greece WhatsApp Number Data date range as long as needed to build a large enough audience.Pages VisitedIn addition to the timeframe in which the users visited your website, you can also segment specific pages or groups of specific pages based on their URLs:Facebook conversion tracking pages visited audience You can also specify that the URL be either equal to or contain a variation of what you submit:Facebook conversion tracking URL Contains audience An effective way to leverage this strategy is if you have a number of blog posts or products related to one specific topic or customer segment that fits into a different category than others.
For example, let’s say you sell pet products. You can create a custom audience of people who visited your web pages related to dog products and repeat the process for cat-related product pages. You will then be able to serve specifically tailored ads to those potentially very different audiences.Number of Visits/ DurationAnother great way to segment your web traffic is using frequency and duration as indicators of intent and brand recognition.When thinking about the people you’re reaching with your ads it’s important to take both of these factors into consideration.
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发表于 2024-3-10 18:23:37