How to evaluate my partner digital marketing agency?

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Nowadays, many companies know that digital marketing is important, but they don't understand how to do it. And since doing this work alone can really be challenging, counting on a partner company is a good way to go. But evaluating the digital agency is as necessary as hiring its services.

Many doubts may arise at this time, including about  Phone Number Datahow strategies are designed and conducted. And to analyze the result and improve the relationship in this part, some points must be observed.

Below we show you the main tips for knowing how to evaluate your partner agency.

How to evaluate a digital agency?
To facilitate the evaluation of your agency and digital marketing work model, try to carry out the following surveys:

1- Have KPIs and goals been defined?

When working with digital marketing, it is essential that you can monitor some metrics to guide actions.

Without them, it's like walking in the dark. There is no way for you to know if what you are doing is working or not. Therefore, it is important to check whether there are performance indicators and goals defined for the actions your agency is developing.

In this case, it is worth highlighting that when working with marketing, all actions must be measurable and monitoring must be carried out constantly, both by the agency and the client.

Using analytical tools, metrics must be evaluated by a good manager and can generate data reports on ROI, CAC, number of conversions and lead generation.




Furthermore, there are important KPIs for digital marketing strategies in general, such as CPC, CPM and impressions, which provide a relevant view of the results. This makes it easier to outline the next strategies and invest in the right channels.

2- Do you work with reports?
Another important point to evaluate your partner digital agency is the generation and availability of reports on deliveries.

They will be the basis for decision-making and will be able to allow a broader view of your results and the progress of each strategy. Additionally, these reports must be easy to see and interpret. Therefore, check if they exist or if there is a dashboard, so that you can see results quickly and assertively.

Agencies generally work with at least monthly reports. Therefore, evaluate how they present you results and the frequency of this information.

3- Does the strategy have to do with your persona?
Working with digital marketing can mean working with several different media tools. However, the main point is to know whether your visual and editorial strategy is aligned with the expectations, pain points and profile of your buyer personas.

Without adequate study of them, without locating the correct audience to consume products and services online and without carrying out research and strategic planning of their content, there is no way to achieve results.

Therefore, see if there is a shopping journey designed for your strategy. Check that the buyer personas were built according to your brand, your product and your market. Then, evaluate whether your visual identity and the content you produce, both in format and themes, are focused on them and in accordance with each phase.

It is important that you balance the content according to each stage of the consumer journey. Distribute them between top, middle and bottom of the funnel content. Only then will you be able to nurture your leads from the discovery stages, through consideration and then decision.

4-How is the evolution of each thing?

With access to all these follow-ups guaranteed, it is time to know how to critically interpret these results. This way, you will be able to understand if they are increasing or decreasing.