SPREAD revolutionizes its customer loyalty tool

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At SPREAD, we are convinced that loyalty extends much further than a simple points or rewards program. Much further than a simple concept of direct remuneration. It is a global experience, a state of mind and above all an authentic bond that is built with each interaction. Since the earliest years of our marketing platform, we have wanted to make it evolve in accordance with this conviction. However, for several months, we have exchanged a lot with our prospects and customers on their vision of the future of a loyalty program . Thanks to their feedback, their wishes and a few (many) hours of work, it is with emotion that we can today present to you the brand new version of our customer loyalty tool!

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Why a new loyalty program?
What do your customers really want from a loyalty program today? Let’s take stock together.

Customer expectations today
There’s no denying that customer expectations have changed dramatically in recent years. Consumers are looking for more than just a points system: they’re demanding authentic, personalized experiences that create a real connection with their favorite brands. A recent PWC study shows that 73% of consumers believe that customer experience is an important factor in their purchasing decisions.

In other words, the message is clear: each interaction must be an opportunity shopify website design to strengthen this bond, the act of purchasing being one interaction among others in the entire customer experience.

The limits of traditional programs
Traditional loyalty programs often focus solely on accumulating points and providing direct rewards. While this approach is honorable, it can sometimes be perceived as insufficient by your customers. What is missing from all this? Well, quite simply, the dimension of emotional engagement and differentiation, the one that builds a memorable and lively experience.

Of course, these levers remain effective in encouraging purchases in the short term. That said, we believe it is crucial to add an essential dimension: taking into account the customer relationship in its entirety.

Missions: at the heart of customer engagement
But then, concretely, what about this new program?

This is based on a key concept: missions . We have pre-recorded 17 varied missions that you can activate in a few clicks to allow your customers to collect loyalty points. Here are some examples of missions that you can, by default, offer to your customers:



Indicate your date of birth
Give your consent to receive your newsletters and SMS
Fill in a custom data field (number of children, owner or tenant, preferred OS, etc.)
Make a purchase online or in store
Post an Instagram post
Post a review on Google or on your website
Answer a survey or a flash question