SEO Mistakes and How to Avoid Them

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Why, despite all efforts, does a website fail to achieve the desired positions in search results? The reason may be SEO errors - sometimes seemingly insignificant, but capable of affecting the result of SEO optimization. The Grizzly team will tell you about the most common ones and share practical advice on how to prevent them. Incorrectly composed structure of the Internet resource The structure of a website determines how information is organized and presented to users and search engines. A poor navigation system that is difficult to understand or indexes will result in a poor user experience and a decrease in search engine rankings.

Avoid this SEO mistake: before creating a web bulk email campaigns resource, develop a detailed scheme of its structure. Define the main sections and subcategories, logically distributing the information, and also: Structure your site so that the main and important sections are within two to three clicks from the home page. Write short, descriptive URLs that clearly reflect the content of the page and contain keywords. Develop an intuitive menu that helps visitors navigate and quickly find the sections they need. Avoid excessive levels of nesting. Use internal links to connect related pages. This helps users find additional information and improves the indexing of the web resource by search engines.



Make sure each piece of content is unique. If you must use similar material, use canonical links to indicate to search engines the master version of the page. Check your site regularly for broken links and fix them. Keep the structure and content up to date. Publishing low quality content Low-quality content includes texts, images, and videos that do not add value to the user, contain errors, outdated, or inaccurate information. It may be unoriginal, poorly structured, or keyword-stuffed. Publishing such material not only scares away users, but also lowers the site's ranking in search engines. How to avoid this mistake? Analyze the needs and pain points of your target audience.

Post content that meets their needs and solves their problems. Strive to create unique materials by adding your expert opinion, new data, and interesting facts to articles. Cover topics in as much detail as possible, providing comprehensive information backed by facts and research. Use subheadings, lists, paragraphs, and other formatting elements to make your texts logical and easy to read. Before publishing, carefully check the materials and eliminate errors and typos. Use grammar and spelling check services. Add images, videos, infographics, and other visual elements to your texts to help you better understand and retain information. Place keywords naturally, ensuring their harmonious inclusion.