Discover January’s opportunities for retail and start the year off right

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To start the year with good sales, there's nothing better than knowing January's main opportunities for retail, right? Seasonal campaigns should be part of your supermarket's planning and, the sooner you know the main dates of each month, the sooner you can start developing your actions. Here, to help you start the year off on the right foot, we're bringing January's opportunities to your supermarket. However, at the end of the text, you will be able to download our Retail Promotional Calendar – 2021 Edition, material that contains all the commemorative dates of the year.

Seasonal campaign ideas and January’s main opportunities to sell more 03/01 Super Saldão / Balance at the beginning of the year Starting the year by busying your store and offering good offers is a great way to attract customers – both new and old – to your supermarket. Therefore, a good day is to liquidate the products that remain in stock after whatsapp number list   the end of the year, betting on a super sale. What do you think? The beginning of the year brings with it an energy of “renewal”, so… It could be a great opportunity for you to launch your discount club or, alternatively, promote it extensively, if it already exists. Furthermore, take advantage of the beginning of the year to invest in updating your consumers' records and, of course, use this data intelligently throughout the year.




As? Using Customer Management software , which will help you better understand your consumer's behavior and, thus, help you: Take more assertive relationship actions; Send the right offers, to the right customer, at the right time, through the ideal channel. And much more! 04/01 December inactive rescue December is a month that tends to attract many customers to retail, mainly because of the end of year festivities and the 13th salary. Still, it is important to start January thinking about good actions to rescue and reactivate customers. After all, it is possible that at the end of the year, your customers will have made purchases from your competitors.

Creating a campaign aimed at this audience can certainly help customers who haven't purchased from your store for a while to do business with you again. It is always good to remember that, for reactivation actions, segmentations are the main means of obtaining the best results. To do this, of course, you must register and identify your customers. If you already do this work, strengthen it! If you haven't already, schedule a chat with our experts and start including this action in your strategy. Transforming purchase data into communication actions is a market trend. This strategy has been growing year after year and can certainly make all the difference in your store. the coolest thing is that, using good customer management software, you will know how to accurately measure the success rate of the action. Far beyond January's opportunities for retail. See tips to start the year with high sales All these action and date tips, when done well, can bring good results for your store. Furthermore, it is worth remembering that every month of the year is filled with commemorative dates. In other words: ideal moments for you: Increase your sales; Encourage customer registration in your Discount Club ; Strengthen the relationship with your consumer; Make your brand stronger, and much more! You may already know that investing in recurring communication with customers can improve your results.