What to do with old content?

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If you have been working on a blog for your company for some time, you understand that an article posted today can generate results for your business for years, as long as search engines and the public continue to find value in your content.

Search engines identify your article and present it in search results, taking people to your page. If visitors stay on your blog, read the article and even share it on other pages, the content helps keep your page relevant and generate results, whether  whatsapp database in positioning your brand or generating leads and sales conversions.

However, over the years, if you don't keep your content relevant, visitors will stop reading it and search pages will stop showing it in search results. Even if it was previously popular, your content will become outdated and other brands, with more complete articles, will take away your visitors and potential customers.




Why update your content
When creating a new article for your blog, you are starting from square one. There is no history of readers, there is no recognition from search engines, you don't know how the public will react to the content, much less whether your links and calls to action will be efficient in the way they were created.

With old articles there is a great history, which allows you to recognize, technically, the strengths of the material, those that previously generated results and update them, improve them or even keep them as they are.

These are calls to action, titles and subtitles, hyperlinks that draw the reader's attention (and click) and other elements related to the page's SEO (search engine optimization).

Regarding the content, however, it is natural that it will have to be modified to enrich it with the new information that has emerged since its publication. However, the advantage here is that it is not necessary to build the text from scratch.