9 Best Video Editing Software For Bloggers (in 2025)

JessyKhan

1. Provide a better learning experience for your audience
Video content makes it easier to digest technical information—from DIY projects and software tutorials.

Jeff Geerling, for example, regularly publishes YouTube content and embeds them in his blog posts. The video usually explains the topic, highlights key takeaways, or shows step-by-step instructions while the article elaborates on crucial details.

Video embedded in a blog post by Jeff Geerling.
2. Get your target audience's attention
Video has become the internet's favorite content format, be it short-form videos on Instagram or full-length tutorials on YouTube.

Statistics show that people spend an average of 17 hours per week watching videos online. Without videos in your blogging strategy, you'll miss out on a lot of attention from your target audience.

Statista infographic of time spent on the internet watching videos.
I, myself, publish YouTube videos to generate hundreds of thousands of views and raise brand awareness for my own blog. It's all about targeting topics that your audience wants to phone number data  learn and provide just enough value to pique their interest—driving them straight to your website.


Video on Master Blogging channel on YouTube.
3. Maximize your blogging profits
Apart from grabbing attention, videos are highly effective in converting viewers into paying customers.

Data from Wyzowl shows that 92% of marketers are happy with the ROI of their video marketing efforts. This boils down to video content's ability to trigger specific emotions, quickly highlight product features, and put viewers in a buying mood.

Infographic explaining ROI of video content.
Remember, you don't need your own products to generate sales with video content.

KeebNews, for example, embeds keyboard review videos in their blog posts to generate affiliate sales. Their video highlights the details that potential customers want to see, while the article contains technical information and their affiliate links.

KeebNews video review.
4. Build your social media presence
Publishing simple videos on social media is a surefire way to garner engagement, gain followers, and skyrocket your social media presence.

According to The 2023 Content Benchmarks Report by Sprout Social, 66% of social media users find short-form engaging videos, whereas 37% think the same for live videos. The best part is, these are among the easiest and cheapest video formats to produce .

Infographic of top content types on social media.
As an example, travel blogger Matthew Kepnes—AKA “Nomadic Matt”—leverages video sharing on platforms like YouTube to bring more views to his blog. Lately, however, he focuses on Instagram Reels to garner thousands of views without spending days putting together long -form videos.