|
Dr. Robert Cialdini describes six universal principles of persuasion that have been scientifically proven to persuade the advertising audience – reciprocity, scarcity, authority, consistency, liking and consensus. And Let’s Not Forget If the evil goal of advertising was to motivate a sale, the vast majority doesn’t work at all. If advertising were that sinister and manipulative, we’d all be running to Mcdonald’s to spend time with family and a box of McNuggets! Advertising is expensive and, more often than not, is a to change perceptions and increase awareness. Advertising, like many other marketing strategies, is a long-term strategy that has quite a bit of risk associated with it. How Advertising Makes Us Buy? I’m not questioning the tactics documented in this infographic, I’m questioning the motivation. Advertising isn’t there to trick or scare someone into buying.
Advertising must tap into emotion for greater effect – but that doesn’t mean it’s manipulative… it means Mobile Phone Number List it’s relevant. Perhaps I’d feel more comfortable if the title was How Advertising Motivates Us to Buy. I’ve never seen an ad that forced me to click, but I have seen some ads that tapped directly into my needs that I clicked on. TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. There’s little doubt as to its growth: users worldwide. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. TikTok ranked as the top most-downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads. 62 percent of TikTok users in the US are between 10 and 29 years old. TikTok has been downloaded 611 million times in India, which is around 30 percent of the app’s total global downloads. When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app.

TikTok is available in 155 countries, and in 75 languages. 90 percent of all TikTok users access the app on a daily basis. In less than 18 months, the number of US adult TikTok users grew 5.5 times. There was an average number of more than 1 million videos viewed every day in a year. Source: Oberlo – 10 TikTok Statistics That You Need To Know in 2021 As one of the most popular apps in the world, TikTok provides companies an opportunity to reach a large community of users who prioritize entertainment and authenticity. TikTok For Business is one of the only networks that experienced significant growth on iOS (+52% market share). The social network went up 1 spot in iOS to #7 and 1 spot in Android landing at 8. On the cross-platform category level, it reached a top 5 power ranking in Entertainment, Social, Lifestyle, Health & Fitness, Finance, Photography, and Utility Group.
|
|