MAKE SURE YOUR SITE IS MOBILE FRIENDLY

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And he is right because HTTPS has a considerable impact on Internet users. 84% of internet users will leave your website before purchasing if it is not secure. For your website to benefit from HTTPS, you must acquire an SSL certificate and configure it on your server. Furthermore, HTTPS is a security that is basic on websites. It's likely that your website already has HTTPS installed. If you want to go further and you have a WordPress site, we have made a guide to securing your WordPress site . 2.14. CRAWL YOUR SITE AND FIX ERRORS Exploring your website is essential to detect and correct errors that could harm your SEO. Among these errors, we find crawling errors, such as 301 redirects and 404 errors which are the most common.

A crawler will also allow you to see if your website contains tags that clearly tell search engines not to index certain pages on your website. And that's simply for the part of HTTP errors and tags because, in reality, a crawler will highlight a large number of technical inconsistencies on your site. These errors can prevent search engines from crawling your site correctly, and therefore indexing all of your pages. Use tools like Phone Number List  Google Search Console, Screaming Frog or SEMRush to identify and fix these errors. 2.15. DO NETLINKING Getting backlinks from other reputable websites is an essential part of SEO. These backlinks are like a trust rating for search engines. They tell them that your site is a reliable and relevant source of information since other sites have decided to cite you. Note that quality takes precedence over quantity.



A link from a site with a good reputation is more valuable than a multitude of links from less reputable sites. So aim to get high-quality backlinks , which will boost your credibility and improve your positioning in search engine results. 2.16. OPTIMIZE YOUR WEBSITE FOR LOCAL SEO Local SEO optimization is an essential SEO strategy for businesses with a physical presence or offering services in specific geographic areas. This optimization helps increase your business's visibility in local searches, which can help you stand out from your competitors and reach customers ready to use your services or purchase your products. The starting point for optimizing your local SEO is to register on Google My Business, ensuring all your information is up to date. Next, your website should be optimized with local keywords, which means you will need to include the name of your city or region in your page titles, meta tags, URLs and site content.