This applies to the whole company not only marketing

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Create a data-driven culture To implement data-driven marketing, it is important first to create a data-driven culture in the company. When absorbed by employees, this culture means that every decision is made based on data rather than guesswork and assumptions.  since data must circulate among the teams, as we will see below. Understand that a culture change may be resisted by professionals who prefer to do things as they have always done.


Therefore, the application of data-driven marketing C Level Contact List also requires raising awareness and training the team. Integrate data and teams A data-driven company works with data that is integrated across the organization. Using data in Content Marketing, for example, can generate insights for the finance department, while the sales team can bring valuable information to your content planning. A data-driven approach can also change a company that no longer limits information to organizational silos but works collectively to generate more intelligence.




Key Data Tools for Content Marketing We’ve already mentioned the importance of having tools to apply data marketing to content strategies, right? So, let’s discover what are the main platforms we recommend for this, and how they can help you plan and create better content: Google Analytics Google Analytics is an essential tool for those who want to work with data. In relation to Content Marketing, its reports and graphs bring information about.