Google conducts hundreds of thousands of tests to improve

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Related article What is site speed? Explaining how to measure and improve using PageSpeed ​​Insights Related article Why make your homepage https? Explaining how to implement SSL Related article How to create a smartphone-friendly homepage! Advantages and disadvantages of responsive design Google Search Central Blog Google Search Central Blog Source: Google Search Central “Google Search Central Blog” The Google Search Central Blog is a great place to get the latest information on SEO. Google regularly makes large-scale updates to its search algorithm. Depending on the content of the update, your ranking may drop significantly.


In order to respond to such updates, it is necessary to always keep up with the latest list of phone numbers information . Search quality evaluation guidelines (General Guidelines) Search quality evaluation guidelines (General Guidelines) Source: Search Quality Evaluation Guidelines (General Guidelines) "General Guidelines" are common guidelines used by search quality evaluators when evaluating Google search improvement tests . What is a search quality evaluator?  its search engine. In some cases, we actually ask someone to give us feedback, and that person is called a "search quality evaluator." There are over 10,000 search quality raters around the world (reference: Google Seach ). Although this material is intended for search quality evaluators, it is clearly stated that it is also useful for users focusing on SEO to self-evaluate content .




EEAT (also known as Double-EAT) has been added to the latest search evaluation guidelines we just released. (snip) As a reminder, these guidelines are used by search evaluators to evaluate the performance of Google's various search ranking systems; they do not directly affect rankings. It's also useful for creators who want to understand how to self-evaluate their content to rank higher in Google searches. (Citation: Google Search Central: “Update on quality assessment guidelines: Adding E of Experience to EAT” ) For example, specific examples are presented for each EEAT, making it possible to understand the essence from the user's perspective. Here, we will introduce "E (Experience)" from among them. Experience: Consider how much direct or lived experience the content creator has with the topic. Many types of pages can be trusted to serve their purpose well when created by people with extensive personal experience.