But there are many labels for many products,

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Why should I invest in decorating a piece of the supermarket Because the consumer makes the purchase decision right when he or she stops at the shelves, looks at all the options and analyzes which one is best, of course it is not a onestep path. The customer journey begins when they hear your brand for the first time and culminates right at the points of sale. All the marketing strategies you implement revolve around that customer journey or sales funnel. First, it is important that they know your brand for this, recognition campaigns are implemented for a previously segmented audience. The second stage is to see who showed interest, reacted with a like, shared it or recommended it and for those people campaigns are organized presenting them with an offer.


The stubborn part and where many purchases are not closed is when they are Algeria WhatsApp Number already in the store in front of the display case with many other offers and possibilities, but another product ends up convincing them. Here you can go a little deeper into the customer journey and how to apply it in your speech or sales actions. In the case of online sales, there are many abandoned carts and there are other specific actions to not let the purchase intention remain there. But for sales that are in the supermarket or at any counter, what can you do to ensure the purchase even at the last minute Use POP material. On a shelf with many options... Why would they choose yours Maybe there is a lot of information on the label that makes the customer decide on your option,





Why would they take yours to read that label Nowadays the consumer is more demanding at the point of sale, and it is true, labels have more purpose than just saying the name of the brand, nutritional information is already more widely read also the ingredients or the quality of the product. If we think about a habanero chili sauce, there are at least two other brands on the shelves, but one of them on the label says that its spiciness is extreme... The other two do not say so. If the consumer wants something strong, he will choose the one that claims to sting more, if he prefers something not so extreme, he will choose any of the other two. Labels, like POP materials, inform, if you want to know how to improve yours and also do it in a sustainable way, here we tell you how.