The media health promoter was gone

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See the power of co-citation in practice. “Content Marketing Institute ” is on Forbes and Practical Ecommerce. Therefore, it appears in Google's search engine results pages: 2 How Rodale Inc. Evolved Its Content Strategy to Become the World JI Rodale, founder of Rodale Inc., publisher of Prevention and several other magazines, has died aged 72. What's even more shocking is where he died. As a guest on The Dick Cavett Show .


Rodale suffered a heart attack on stage while the host was interviewing another Brazil Phone Number Data guest. (Cavett and guest were unaware until they commented on Rodale and he did not respond. The show never aired.) , but his legacy continued. What does this have to do with content marketing? All. Not because of the interview, but because of the publishing house that Rodale left behind . You see, Rodale didn't just create a magazine that “presented systematic ways for people to try to prevent disease.






He left behind an understanding of the magazine industry that would propel Prevention to become one of the biggest magazines in the world ( 10 million monthly readers). What I want to do today is reveal how Rodale Inc. did this and help you apply it to your own content marketing strategy. 2 reasons why a magazine exists In my eBook, 51 Content Marketing Hacks, I share the real reason magazines exist with a quote included in The 1910s.