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Should product managers choose to be on the B-side? In recent years, after the Internet has experienced an upsurge of spending money to build the market, it has become increasingly aware that relying solely on the C-side is not enough, and it is necessary to make up for the shortcomings of the B-side as soon as possible. So should product managers choose to transition to the B-side? View details> abuse of market dominance to restrict transactions. However, today's competition among e-
commerce, local life and various information platforms has become more intense Malaysia Phone Number Data and full. It is difficult to say who can truly dominate the market. When traffic shifts from concentration to decentralization and channels shift from singleness to diversification, the entire market structure also undergoes tremendous changes. First of all, it is difficult for brands to achieve sales growth in traditional BC e-commerce. At the same time, many new channels have emerged in online e-commerce: such as Meituan, Ele.me, JD Daojia and other instant e-commerce,
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Douyin, Kuaishou, and Xiaohongshu This kind of interest e-commerce and live broadcast e-commerce started based on content, and a private domain based on each brand's own position, mini program and WeChat ecology. Secondly, user mental connection and convenient purchase are the two things that brands care about most. Therefore, as long as a new channel with large-scale customer flow emerges, brands must find ways to cover and cultivate it.
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