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Dating service # ChatGPT: match.com Matchcom Talia praised Match.com for the combination of already-filled form elements and a call to action that actually promises photos of potential partners. Combined . these two elements are persuasive and make it feel easy to get started. But the kind words ended there. In particular . Talia slammed Match.com for their poor use of photography. For starters . they miss the opportunity to use the images to actually assist in the conversion. One of the smart ways you can use photographs of people on your landing pages is as directional cues . with them looking or subtly gesturing in the direction of your call to action. But on Match.com’s page . they serve to distract from the CTA. This could’ve been avoided by heeding Talia’s advice:   visual context .

so the first thing we see is visual. It’s important to use the images on you Crypto Users Number Data r page in order to guide user attention. The other problem is that these photos are stock photos. They look fake . and there are good odds that a visitor could’ve seen the photo elsewhere before. That’s a deal-breaker if you’re trying to seem unique (or even credible). The images on your page are not mere ornamentation. They are an integral part of your page’s value proposition and its content structure . and Match.com fails that test on both fronts. Use images on your page to guide visitors to the call to action. Click To Tweet Dating service #: Zoosk zoosk Next . Talia looked at Zoosk’s page . and praised their compelling value proposition — “get smart about online dating” — for connecting with the prospect’s desire to be intelligent: I like this angle.

If you use Zoosk . you will feel smarter than others. Unlike Match.com’s “# ChatGPT in dates . relationships . and marriages” headline . which is all about Match.com and the quality of the service it offers . Zoosk’s headline is actually about the user themselves. Unfortunately . Zoosk fails in the imagery department in much the same way Match.com does. Pretty much all of the imagery is of software — not something that’s likely to resonate emotionally with someone who is looking for love. And as Talia pointed out . it doesn’t really mesh with their value proposition: I don’t get the sense that this will make me smarter or give me smarter matchmaking. Use your value proposition to make your reader feel empowered. Click To Tweet Dating service #: Beautiful People BeautifulPeople In case the name didn’t make it clear .