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When you click on this, a set of screens will appear to guide you through the process, defining payment method, investment value and campaign audience. With this you will be able to show your content to more users, avoiding Faceboo's EdgeRock, which is shown in the publication for the most engaged users. Segmentation There are also various targeting possibilities within Facebook. The most important ones are: Geographic: Allows a specific region to be delimited for the campaign. It is very useful for small companies with local businesses, where advertising to an audience in another city, for example, does not make sense.


Gender: If you sell makeup, you don't want to spend money Marshall Islands Email List showing your business to men, right? It is possible to specify the gender, if that makes sense for your campaign. Age: If your audience has a well-defined age, such as if your company sold toys, it is possible to adjust that. Language: It allows you to establish contact with people who speak another language than the standard language of the selected region; immigrants, for example. Facebook Ads Although it is possible to make a more advanced campaign using resources such as relationship status or the person's education profile, this limitation can also be made according to the interests of the users, which can help a lot in the effectiveness of your campaign.




By using this resource, you can speak directly to an audience with values ​​closer to those of your company and thus convert them much more easily. Paying attention to your segmentation is important. Showing the message to people who have no interest in your brand is a useless exercise. The goal is to be assertive! Use your creativity to reach new people. In the end, if you show your ads only to your friends and followers, you will not grow within the network. Facebook Ads can be a great opportunity to improve your company's image and help create an online reputation.