How to re-engage a prospect and convert them into a customer

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Are you looking for the most effective way to re-engage a prospect interested in your offer? Sometimes, a user visits your website and leaves without making a purchase. Discover SMS Retargeting, an ultra-powerful acquisition technique to convert a prospect into a customer!

Why follow up with a prospect?
The data is clear: many visitors go to your site, but leave without going any further. Some need time to think, others were not convinced enough by your offer. If they clicked on your page, it is because they showed an interest in your field of activity! So you need a helping hand to contact them again and make them want to take action. With this in mind, SMS Retargeting appears to be the ideal solution!

Use SMS Retargeting to relaunch a prospect​
SMS Retargeting: what are we talking about?
SMS Retargeting is an advertising practice that consists of sending a follow-up message to Internet users who have visited your page and have not followed up. This allows you to target an audience that has already shown interest in your offer, which represents a considerable time saving. In SMS Retargeting, you can present a promotional offer or share an in-store event, in order to relaunch a hesitant prospect. The purpose of SMS Retargeting is to remind your visitors of your existence and your expertise. The objective is to give them good reasons to come back to you.

The best sectors to practice SMS Retargeting
Some fields of activity lend themselves more to the use of SMS Retargeting. The website development service insurance sector, for example, is particularly suited to this practice. Indeed, the choice to change insurance company is not always easy and can require reflection on the part of an Internet user. Receiving a persuasive advertising SMS, presenting a welcome offer, will encourage them to choose one company rather than another. Similarly, the hearing sector is also ideal for this type of prospecting. Generally speaking, fields of activity that require the customer to think about it before committing are very suitable for this advertising practice.



Know how to follow up with a prospect with Wellpack
Leader in the SMS Marketing sector, Wellpack supports you in setting up your SMS Retargeting campaign to relaunch a prospect. Thanks to a database of more than 33 million prospects , a Wellpack advisor helps you select the most suitable pages of your site. Throughout the process, you are free to choose the time for sending the advertising SMS after visiting your pages (1 hour, 1 day, 1 week, etc.). You receive regular performance reports and personalized monitoring to make your SMS Retargeting campaign a real success.

To learn more about setting up an SMS Retargeting campaign, visit our dedicated page and contact a Wellpack advisor.